Alice Wong
Founder of Pause & Ponder

About “Pause & Ponder”

1 July 2016 was the 19th anniversary of Hong Kong’s handover to China. I started my new page of life on that day: Set up a web presence for “Pause & Ponder Eco-friendly Fashion” on Facebook. By October, registered the company “Pause & Ponder” and began operating the first store.

The name “Pause & Ponder” literally means “stop and think”.

This name may be confusing to others, but to me it reflects the situation at the time. Having worked in fashion design for many years, I witnessed how Hong Kong fashion had changed from blooming diversities to the subsequent arrival of the first “fast fashion” shop in the market which had a great impact to the fashion industry. Such change took place in only about 10 years.
My knowledge of fashion was gained from the teaching by the fashion veterans who were committed to and serious about fashion. Seeing today’s fashion was only a product of excessive consumption by people, I couldn’t bear anymore. I asked myself “What type of fashion do I really want to produce?”

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I was trying hard to look for a green fashion company in Hong Kong that had similar beliefs to me, but I was disappointed being unable to find one. Since there was none, why not I opened one myself! Thanks to my previous work experience, I have tried various brand companies with a great range of different styles. I understand that design can lead to many possibilities. So for me, fashion is like people’s perception of oneself. Everyone can be unique. It could reflect your attitude towards life.

However, the rise of “fast fashion” and “online shopping” has caused many people to forget their true needs and develop the habit of shopping anytime, anywhere, and this consumption pattern is causing extremely serious pollution to the environment.

I hope that through my own professional knowledge and ability, I could bring some changes to the environment. Although it is trivial, bit by bit of effort adding together will sure bring some changes. You will never know what results can be achieved for this moment of persistence.

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